BY: Adam Gavriel
Searching for a job right now? Take a look at your resume quick. If next to the objective you have something like “Looking to obtain a job in the marketing field” you have already found one of your problems. There’s a reason your objective is to be placed at the top of the resume and that’s because it is the gateway to the rest of your experiences and skills. It is used to prepare the reader, and hopefully future employer, about what your resume entails and what kind of skills you have built up over the years. However above all, you can use your resume to show the employer that you’re interested in helping them, but not just yourself.
Take a look back at the objective at the top of the blog here: “Looking to obtain a job in the marketing field.” One way to easily beef up this objective would be to simply add “Looking to obtain a job in the marketing field where I can apply my social media skills.” Right away you’re showing the employer what you’re all about, or what your biggest strength in the marketing field is. Then when the reader continues to read further down your resume they don’t need to be surprised that you have experience with social media.
Let’s take it even further.
When an employer is thinking about hiring a new employee they’re not thinking about how they can help that employee but how that employee can help their firm. Knowing this it’s never a bad thing to show the employer that you’re interested in applying your skills not to further your career but to aid the firm in their ultimate goal. “Looking to obtain a job in the marketing field where I can apply my social media skills in order to build and maintain rapport with clientele.” This objective notes that the main goal of this firm is to increase consumer opinion via social media. Going back to a few weeks ago where we blogged about researching the company before you interview, it would also be of great importance to research a company before you write your resume. If you can learn what the main goal of that firm is, and can somehow work it into your resume’s objective the hiring firm will know you’re serious when you send in your resume.
If this same firm’s main goal with social media was to increase consumer activity or consumer spending, that would work in the objective too: “Looking to obtain a job in the marketing field where I can utilize my social media skills in order to build sales and consumer loyalty.”
Right off the bat an objective that appeals directly to the firm will be of greater importance to the hiring manager rather than an objective that is bland, or only in place to build up the interviewee.
This is just one part of what Crossroads Consulting can offer you with our resume service. We will tackle your resume from top to bottom increasing its efficiency and making sure that when an employer reads your resume it best outlines your skills and presents you perfectly.