BY: Adam Gavriel
You may have found yourself reading our last blog here on why submitting resumes online is like throwing them into a black hole, and perhaps gotten a bit down in the dumps. We understand that not everyone is going to have that “inside man” that they need to get their resume to the right person and get that best chance of being hired (that’s why we so highly recommend using us! More on that later).
What LinkedIn provides to the user is a way to try and meander their way inside.
LinkedIn, in its essence, is the everyday market place for hiring, looking for work, and making connections. The big three in what it takes to get from the unemployment line to the bank. LinkedIn has its uses whether you’re a recruiter, someone looking for work, or a company looking to expand your market value and awareness.
First off, if you don’t have a LinkedIn profile, make one today. If you Google yourself, you’ll find that the first thing that comes up (if you have a profile) is your LinkedIn profile. If I Google my own name, it goes in this order: LinkedIn, and my two Twitter profiles. If a company is seriously looking at making you their new hire, you better believe that they’re going to be putting in the research on you.
With a LinkedIn profile, these companies will find all the useful information they need to find on you in one place. LinkedIn is like having another digital resume to re-affirm everything you’ve already told to the company.
Some quick tips for LinkedIn users:
Make sure your profile is 100% complete. This means having all of your work experience on there (benefit, it can be longer than one page on LinkedIn), having a photograph of yourself (keep it professional, this isn’t Facebook!), and even including what areas you’re looking for work. Right away companies can see everything they need to know about you. This is your “home base” for LinkedIn, and what hiring managers will be looking at.
LinkedIn provides a much deeper service though, as it is also an online job board. Utilize the “saved searches” function and make sure you set it to update to your e-mail as often as you need it. You can have multiple saved searches where you change a keyword, or you can have a saved search for all the locations that you’d like to keep available to you. With the e-mail update function, you’ll have a weekly reminder that there are more jobs that you should be looking at within your saved searches.
One of the most underrated functions of LinkedIn is that on all the job ads, it is visible who posted the ad. Not just the company, but the LinkedIn user that posted that specific job ad. This makes it much easier to personalize your cover letter and trust me, that goes a long way.
Unlike Facebook, on LinkedIn you can even see who views your profile page. If you upgrade to LinkedIn pro (which comes highly recommended) you can see a full list of those who view your profile. LinkedIn pro also gives you the opportunity to send an “InMail” to another LinkedIn user, providing another way to get your foot in the door, and keep those connections climbing.
In a recent update, LinkedIn has allowed users to “endorse” other users on their skills. We understand the want to keep all your connections happy; however we HIGHLY recommend that you do not endorse anyone whose work you cannot specifically vouch for. If you endorse blindly, it looks bad for you and the user that you have endorsed. If you are going to take the time out of your day to endorse another user, make it count, and make sure it’s from the heart.
That should be enough to get you going and get yourself started on LinkedIn and building your professional network.
If you do decide to join LinkedIn today, remember to follow us at Crossroads Consulting to keep up with all things in our recruiting world.
At Crossroads Consulting we want to be your first step in busting out into the career of your dreams. With job openings spanning across the nation, and a resume service, there’s no excuse to not be contacting us today!
Remember, we’re here to put the ‘human’ back into ‘human resources’