BY: Adam Gavriel
When twitter launched in mid Mid-July 2006 it launched itself as a social media tool that could be used for micro-blogging or consumer management. Fast-forward to today and twitter has evolved itself into its own monster. With upwards of 200 million users, twitter has become one of the main focal points of social media along with Facebook, LinkedIn and other tools.
What Twitter has over Facebook and LinkedIn are quick easy services that allow users to easily find what they want. One of these features is the hashtag. For those of you that don’t know, a hashtag on Twitter is when you precede a word with a pound sign (#), so, #CrossroadsConsulting for example.
Hashtagging becomes a useful tool because it easily opens up a group for other Twitter users to monitor similar tweets. The origin of the hashtag can be placed back to older chat based clients on computers like IRC (internet relay chat). In these instant message and chat clients, users would all be able to join the same chat room by theme or general interest. Some of these chat rooms included #NHL, #HRManagement, and #Recruitment. Internet relay chats like mIRC still exist and are still used today.
When Twitter launched it aimed to do the same thing as clients like mIRC by opening up these hashtagging capabilities. For example, when watching a new show on TV, let’s say comedy central, you may notice that in the bottom right-hand corner during the new episode of South Park #Southpark. This is an example of hashtagging being used the right way as Comedy Central uses it to open up a gateway to easily monitor what their fans think of the new episode, as well as allowing their fans an easier way to quickly communicate with one another.
Now maybe it is unfair on how to say someone is using hashtagging the right way over others, but as time has gone by and more and more people have jumped on to twitter, hashtagging has evolved.
Many Twitter users today use hashtagging to quote a theme of their tweet. I see this most among professional athletes and college students. I myself am guilty of tweeting a hashtag as a theme of a tweet rather than as opening a channel for others to discuss when I tweeted “Soccer at 430? Wish me luck #OutOfShape.” This is just the way the hashtag has evolved in even my limited time on Twitter.
Over the next few days we at @EmploymentDepot will be trying to bring hashtagging back to the professional Twitter world. Within our tweets you will now begin finding #NewBlog, #Recruitment, or #JobOpportunity. Opening up these channels will make it easy for our fans to find what they are looking for from our twitter account as easy as possible, and hopefully more professionals jump into these tags and help them become social media fixtures for the recruitment industry.
We look forward to your feedback on these decisions.
Be sure to continue browsing our Job Openings at the Crossroads Consulting website and never hesitate to mention us on Twitter or send an email with any questions you may have.